✦ Free to start — no card required

They deserve to be remembered, not mourned.

Aim:Me is a beautiful journal that helps you celebrate the people you've lost. Not by rushing through stages, but by honouring who they were and what they meant to you.

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Legacy Entry

The way Mum made Sunday mornings feel

She never rushed anything. The kettle would boil twice because she'd get distracted telling me about something she'd read. The kitchen always smelled like toast and lavender hand cream. I want my kids to know that warmth.

Honouring Memories

A different approach to grief

Grief tools ask you to process loss. Aim:Me asks you to preserve love.

Most grief apps treat mourning like a problem to solve. Work through the stages. Complete the exercises. Move on. But grief isn't a checklist. It's a relationship with someone who matters. Aim:Me gives you the space to keep that relationship alive, on your own terms, at your own pace.

What's inside

Your journal. Your way.

Every grief journey is different. Your journal should be too.

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Customizable Templates

Choose from grief-stage prompts, memory captures, legacy letters, or gratitude reflections. Add sections, remove what doesn't fit, build the journal that works for you.

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Legacy Pages

Dedicated spaces to celebrate who they were. Their favourite sayings, recipes, traditions, the stories you never want to forget. A living tribute, not just a diary.

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Honour Rituals

Gentle prompts that help you find meaningful ways to carry their memory forward. Light a candle, write a letter, cook their recipe, plant something in their name.

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Stage-Aware, Not Stage-Driven

The journal adapts to where you are emotionally, without forcing you through rigid phases. Grief isn't linear. Your journal shouldn't be either.

"Rather than letting grief reduce her to an absence, I built a space to celebrate who she truly was."

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Leon, Founder

Aim:Me, London

Our story

Why Aim:Me exists.

Aim:Me was born from personal loss. Leon lost his mother to cancer — a departure that felt far too sudden, no matter how much time they had. In the aftermath, he was left with a deep need to honour her. To ensure her legacy lived on in the way she truly lived: always helping others, always putting people first.

That need became Aim:Me. A space where anyone can celebrate the people they've lost — preserving their stories, their warmth, their impact. Not reducing them to an absence. Keeping them present.

By helping others process loss and honour their loved ones, Aim:Me embodies the very spirit of his mother: her want, and her need, to always help others.

The name itself is a tribute. Aim:Me is phonetically inspired by his mother's name — but it carries a deeper meaning: the aim is you. The aim is to help you, on your path to healing from loss.

Every journal written here is a life remembered properly. That's the whole point.

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Simple, honest pricing

Start free. Stay as long as you need.

No pressure. Grief doesn't follow a billing cycle.

Always free

Personal

forever, no card needed

✓ 1 memorial journal
✓ Up to 5 journal entries
✓ Legacy pages & memory templates
✓ Honour ritual prompts
✓ Fully private — only you can see it

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Answers, honestly.

No small print. No gotchas.

Yes. The Personal plan is free, permanently. You don't need a credit card to sign up. We're building Aim:Me because this matters, not as a lead magnet to upsell you. When we do launch paid features, they'll be genuinely new capabilities — not a paywall over what you already have.

Only you. Your journal entries are private by default. We don't sell data, we don't use your writing to train AI models, and we don't share anything with third parties. Your memories belong to you and the person you're remembering.

Yes — on the Memorial plan. Shared memorials let family and friends contribute their own stories, photos, and messages to a journal entry you've written. You share a link, they add their memories, and it becomes a collective space for everyone who loved them. Available now with the Memorial plan ($12/month).

Your journal lives securely on our servers and you can delete it at any time. We never sell or share your data. If you ever choose to leave, you can export everything first. We treat your memories with the same care you wrote them with.

No — and we'd never claim to be. Aim:Me is a journalling tool, not a clinical service. Grief counselling, bereavement support, and therapy all have real value that a journal can't replace. If you're struggling, please reach out to a professional. Aim:Me is a complement to support — a quiet space to preserve love alongside whatever else helps you.

They're not gone. They're woven into everything you are.

Aim:Me exists because the people we lose don't stop mattering. They shaped us, changed us, made us who we are. This journal is how you keep that truth alive.

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